by John Hockaday | Mar 24, 2024 | Case Studies
Sussex Rope Access New Website, Google Search Campaigns The Client Sussex Rope Access specialises in ‘working at height’ providing services such as window cleaning, building repairs, bird-deterrents and equipment installations on tall buildings. Rope...
by John Hockaday | Nov 12, 2023 | Analytics
Sharpen Your Understanding: A Quick Summary In the world of philosophy and logic, there’s a handy toolkit known as the “Big 3 Razors” – Occam’s, Hanlon’s, and Hitchen’s. These aren’t tools for your morning shave, but rather,...
by John Hockaday | Nov 12, 2023 | AI
As we ride the crest of the AI wave, it’s hard not to feel a sense of déjà vu. Remember the early 1900s, when automobiles were just hitting the roads? Or the 1980s, when the internet was more a concept than a reality? These were times of massive change, marked...
by John Hockaday | Nov 12, 2023 | Google Ads, Meta Ads
Introduction: Choosing Your Waters In the vast ocean of digital marketing, two colossal seas stand out: Google Ads and Facebook Ads. Imagine Google Ads as the vast ocean, endless and teeming with life, where every search is a wave rolling towards potential customers....
by John Hockaday | May 16, 2023 | Google Ads
Are You Searching For Your Own Ad? Here’s Why You Should Steer Clear of Searching for OR Clicking Your Ad on Google! After setting up an impressive ad campaign, one of the first temptations you may have is to begin searching for your own ad immediately. As...
