Fitness Marketing Agency

Analytics, Automation, CRM System, Consultancy

The Client

Fitness Marketing Agency is the leading specialist marketing agency for fitness business owners who want a proven system to attract high-value clients.

They provide a full service including marketing expertise, management systems, coaching, community groups and sales training, and have achieved enormous success with clients in the UK, Ireland, the USA, Canada and further afield.

A picture of a window cleaner climbing an office building.

The Brief


Fitness Marketing Agency has grown very quickly and has therefore had to adapt its systems nimbly and needed to understand the effectiveness of their own marketing. At the time, they were a small team heavily focused on customer service and did not have the capacity in house to look at these other areas.


Initially, we were asked to identify the effectiveness of different marketing channels; once we had determined this, we were asked to streamline the sign-up and onboarding systems and improve the customer experience. 

The Results

New Sign Ups Doubled

New Business Generated

Client Retention Rate Increased

Business Generated

10x faster

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Work Highlights

  • Installed Google Analytics 4 to track multiple events
  • Implemented specialist ad-tracking software
  • Set up Close CRM to segment existing prospects and customers accurately
  • Designed and created advanced Gravity Forms for the onboarding process
  • Automated and integrated sales processes into the accounting system
  • Secured brand trademark registration
  • Migrated disparate systems to Google Workspace universe
  • Created Dashboards to provide real-time management information

As one of the leading Fitness Marketing Agencies in the UK in a very competitive area, it’s imperative that we know exactly how our Ad Budget is being spent and where the results are coming from. John implemented a complete tracking system to identify and measure the outcomes of our efforts and continues to find creative opportunities for us to grow in challenging times.

Ben Davis, Founder

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