The Implant Centre

Search Engine Optimisation, Google Ads Campaigns, Automation

The Client

The Implant Centre is a renowned dental implant clinic in the UK, outstanding for its exceptional expertise and state-of-the-art facilities.

With a track record of successfully helping thousands of people regain their oral health and achieve stunning smiles, they have established themselves as a leading authority in the field.

The Implant Centre is dedicated to continuous professional development, actively participating in CPD programs to enhance the skills and knowledge of their fellow dentists in implant placement.

A picture of a window cleaner climbing an office building.

The Brief

The Implant Centre had recently invested in a new website, and whilst the design was both pleasing and professional-looking, it  had not been built with the patient ‘journey’ in mind, as in how people would arrive there and the desired behaviour once on site.

Our brief was to identify the Search behaviours of potential patients, make changes to the site as needed and implement a marketing campaign to drive people there.

The Results

BRAND AND AUTHORITY ESTABLISHED

New Business Generated

Multiple Top Positions in Google Search

Business Generated

100's of NEW PATIENT ENQUIRIES OVER 6 months

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The Work

  • Researched and learnt key positive and negative drivers for potential patients
  • Re-worked content and pages to incorporate findings and improve user experience
  • Designed and built interactive forms for enquiries, patient questionnaires and CPD event registration
  • Created Google Search, Display  & Video Campaigns, accurately targeting the right audience 
  • Automated lead generation into CRM system
  • Implemented a video call booking system (during Lockdown) to enable emergency dentistry to be continued
  • Automated PDF production of CPD certificates for event attendees

John has been great to work with, always responded to jobs promptly and efficiently.

Our Google campaigns were always successful and tailored to our needs. Highly recommended.

Sendy Powell, Practice Manager

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