Aqua Amore

WooCommerce site, Google Ads, Automation

The Client

Aqua Amore is a family business started by two brothers in 2007, supplying quality bottled waters and soft drinks to homes, businesses, restaurants (from Michelin-starred to local gems), five star hotels, coffee shops, delis, offices and workplaces – meeting the growing demand for mineral waters, healthy drinks and non-alcoholic beverages.

The business is dependent upon e-commerce with some 90% of sales going through the website and high service levels are a key differentiator in retaining the loyal customer base.

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The Brief

The e-commerce platform which the business relied upon was outdated and becoming increasingly unmanageable and no longer supported by the original provider.

This created an urgent need to update the platform.

We were tasked with migrating the platform to WooCommerce with the features to match customer expectations of a leading online store, and then to promote the new site through effective marketing campaigns.

The Results

Increased Avg Order Value by £50

New Business Generated

40% increase in Sales Year-on-Year

Business Generated

Outranked Amazon for Key Brands

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The Work

  • Migrated products, customers, and orders to WooCommerce
  • Search Engine Optimised product pages
  • Integrated multiple payment methods
  • Added ‘Amazon-like’ features to enhance customer experience
  • Connected to MailChimp for automated segmented newsletters
  • Integrated with Sage accounting
  • Launched Google Ads Campaigns: Brand awareness, Shopping, and Search
  • Email marketing Campaign to existing customers

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