Sussex Rope Access

New Website, Google Search Campaigns

The Client

Sussex Rope Access specialises in ‘working at height’ providing services such as window cleaning, building repairs, bird-deterrents and equipment installations on tall buildings.

Rope Access offers a fast and cost-effective alternative to traditional scaffolding, and with increasing architectural trends towards high-rise buildings, this demand is set to grow. In fact, some of these buildings can only be accessed on the outside by commercial abseilers!

A picture of a window cleaner climbing an office building.

The Brief

Despite this market opportunity, Sussex Rope Access struggled to secure the more lucrative work and were heavily dependent on window-cleaning and low-value repairs for their staple work.

We were asked to extensively review the business, the industry, the market and the competition, find new product and service opportunities; then design and implement a winning strategy.

The Results

£200,000+ NEW BUSINESS

New Business Generated

400% increase Search engine visibility

Business Generated

Featured on BBC South east news

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The Work

  • Uncovered 3 key new service opportunities
  • Researched competitive position to find the ‘angle’
  • Zero-ed in on high-rise locales, particularly London
  • Redesigned website with emphasis on quality photos showcasing work completed, and clear navigation
  • Crafted content detailing technical expertise and knowledge in new services
  • Designed and implemented targeted Google Ad campaigns for search and brand awareness in the South East
I judge the work John does by how it reflects only bank balance and any money I’ve spent with John has always comeback tenfold over.
Wayne Brooks, Owner

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