Cullen Scholefield

Google Ads, WooCommerce Website, Accounts Integration & CRM System

The Client

Cullen Scholefield is a multiple award-winning HR Consultancy with a record spanning over 35 years helping HR Professionals grow and develop their careers.

A key part of this is working with clients to achieve the globally recognised CIPD qualifications.

Cullen Scholefield is a CIPD ‘Centre of Excellence’ and is able to provide the complete range of qualifications.

A picture of a window cleaner climbing an office building.

The Brief

Helping with the CIPD Qualification is an important ‘first-step’ in building a long-term relationship with potential clients; however, the UK market was becoming commoditised with newer (and less qualified) companies entering the market and competing on price alone.

We were asked to explore potential new markets, to develop online marketing campaigns to reach new prospects and implement a sales process.

The Results



NEW markets opened in UNITED ARAB EMIRATES

New Business Generated



£150k business Generated over 6 months

Business Generated



automated payments and accounting

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The Work

Extensive ‘on-the-ground’ research in Dubai and Abu Dhabi
Identified needs, ideal client profile and journey to sign up
Re-vamped website to reflect this, and implemented ability to enrol and pay online
Created Google Search and Display Campaigns targeting the UAE
Implemented Pipedrive CRM to collect leads, segment and add to a Sales pipeline
Integrated Woocommerce into the Xero accounting system to automate the whole process